Online Sales & Marketing

December 14, 2021

Job Summary:

The Digital Marketing Manager will develop and implement the company’s web-based marketing strategy to promote the company’s brand, attract visitors and potential leads, and generate internet sales.

Supervisory Responsibilities:

  • None.



  • Plans and implements web-based marketing strategies and campaigns via the company’s website(s).

  • Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.

  • Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.

  • Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue to the company.

  • Coordinates with other area team members to ensure active promotions and campaigns are represented on the website(s).

  • Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s).

  • Maintains current knowledge of trends and developments in online marketing.

  • Assists with budget preparation for marketing department.

  • Performs other related duties as assigned.


Required Skills/Abilities:

  • Extensive knowledge of marketing principles and strategies.

  • Excellent written and verbal communication skills.

  • Proven ability to plan and implement marketing campaigns.

  • Excellent organizational skills and attention to detail.

  • Excellent time management skills and ability to meet deadlines.

  • Proficient with HTML and web design.

  • Proficient with Microsoft Office Suite or similar software.


Education and Experience:

  • Bachelor’s degree in Marketing, Business, Communications, or related field required.

  • One to three years of related experience preferred.


Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer.

  • Must be able to lift up to 15 pounds at times.


Performance will be evaluated on 

Important metrics for Digital Marketing Managers

  • Conversion rates

  • Cost per conversion (CPC)

  • Lead to close ratio

  • Return on ad spend (ROAS)

  • Cost per acquisition (CPA)

Send your resume and cover letter and salary expectations to



9707 Waples Street #150, San Diego, CA 92021

Mon - Fri: 9am - 6pm
Sat - Sun: Closed